Our Blog

Backlinks are a vital component of successful digital marketing. This is because the more backlinks your website generates, the higher it will rank on Google – when tons of websites link to you, Google’s algorithm sees this as a sign

Are you confident that your company will survive the upcoming economic uncertainties? In 2022, small business owners’ income grew by an astounding 87%, but profitability fell by 4%. The cause? Businesses were driven by inflation to increase expenditures to cover

Public Relations (PR) campaigns are a must if you want to thrive in this ruthlessly competitive business world. A successful PR campaign should consistently build your audience and improve your brand reputation. History has it that successful companies use PR

AI-driven content writing is becoming increasingly popular with businesses, as it offers promises of time and cost savings. However, this technology comes with many drawbacks that could make it a less attractive option than an experienced digital copywriter. AI-generated content

As a small business owner, finding ways to increase revenue and attract new customers can be daunting. While traditional marketing efforts are still valuable, developing an affiliate marketing program can take your brand to the next level. The benefits of

Smaller businesses have always had to compete with larger ones to maintain consumers and increase sales. In today’s economy, people seek convenience when purchasing. Social media has, therefore, become a primary means by which small businesses can connect with their

The role of the Chief Information Officer has evolved tremendously in the last few years. In the past, this C-Suite executive was seen as the technology caretaker, overseeing and maintaining software and hardware components that facilitate different technologies that support

Bankruptcy filings dropped by 24% in 2021 from a high 544,463 cases in 2020 according to data from the Administrative Office of the U.S Courts. These included filings for both businesses and non-businesses. Both businesses and individuals struggled to survive

Content marketing has quickly become an essential component of any small business’s marketing strategy with 82% of marketers actively investing in content marketing. In an increasingly crowded environment, small businesses can harness the power of content marketing to position themselves

Brands must develop search engine optimization (SEO) strategies to succeed. You may feel tempted to copy a competitor’s SEO strategy, but doing so could lead to severe consequences, meaning you don’t want to copy them. As you understand why you